Search results for "strateginen ohjaus"
showing 5 items of 5 documents
Opportunities for Strategic Public Relations : Evaluation of International Research and Innovation Project Dissemination
2018
Abstract European industry, academia and potential end users for future solutions are widely involved in applying for European Union (EU) funding of research and innovation and implementation of the projects. Funding instrument requirements emphasise the influence of skills and know-how of these project consortia professionals. This chapter proposes a co-creative model for communication and dissemination, or project PR, based on the experiences of both planning and coordinating dissemination activities of three EU funded projects. Multidisciplinary international project Public Relations (PR) offers strategic opportunities for PR professionals. The model employs the co-creation methods based…
Business schools’ competitive strategies : whose goals, which aims?
2019
Purpose This study reviews the literature on business-school (b-school) competition and competitiveness to extend our understanding of b-schools’ competitive strategies. Design/methodology/approach Both content and network analysis were used in the examination of the scholarly discourse. Findings The analyses distinguish three literature streams. The first concentrates on resources, capabilities and competencies; the second focuses on measures of competitiveness; and the third includes competitive dynamics and strategy discourse. The analysis shows that the conceptions of competitiveness are quite coherent concerning resources, capabilities and competencies. However, in the “measures of com…
Trade-offs or Complements? : Balancing Diversified Stakeholder Expectations, Institutional Pressures, and Functional Demands in the Strategic Managem…
2019
While scholars and practitioners have warned that business schools are losing their edge in creating and disseminating relevant knowledge in the crosscurrent of environmental demands, the management and organization of higher education institutions (HEIs) have been described as “herding cats” and “organized anarchy”. The teaching–research nexus forms the cornerstone of academic organization and has a quintessential role in strategic management. However, despite the growing body of literature on HEIs’ teaching–research nexus, organization, and environmental changes, few studies have examined the interplay of the three. Therefore, this study combines two contingency-theory views to examine th…